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Two-way text messaging in Light Blue
Lots of photographers all around the world are using Light Blue’s text messaging features to cut down on no-shows and keep in touch with clients, but did you know that you can have two-way...
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Keep All Client Messages in One Place with a Custom Dashboard
Managing conversations with clients across multiple channels—whether it’s email, text, WhatsApp, Facebook Messenger, or Instagram DM—can be a challenge for busy photographers. With messages spread...
View ArticleLight Blue 2024.1.2 release notes
We’ve just released Light Blue 2024.1.2, which is a minor update that adds new features and fixes bugs reported since we launched Light Blue 2024.1. It includes the following changes: Added an...
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The Ultimate Guide to Selling Wedding Albums: Insights from Folio Albums and...
For many wedding photographers, capturing stunning images is just the beginning. Turning those beautiful moments into tangible keepsakes—like a wedding album—can be a challenge. Despite the clear...
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Using Custom Fields to Forecast Portrait Session Sales
Emma, a portrait photographer in our community, recently asked about how she could forecast what her clients might spend from their sessions. While it’s often possible to make an educated guess based...
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How to deal with difficult clients
No matter how well you plan to only work with your ideal photography clients, you’ll likely face situations that are less than ideal. Step forward The Difficult Client. Maybe you know the type: they...
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Make Blogging Weddings Easier with Post-Wedding Questionnaires
Blogging weddings is essential for SEO, keeping your portfolio fresh, and sharing your work on social media. But writing them can feel tedious—something many photographers put off. Here’s a tip to...
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Updated contact form protection
We’ve made a new feature live for all of our subscribers: your contact forms and booking forms now use a modern, privacy-focused replacement for reCAPTCHA. Protecting your Light Blue account from bots...
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Streamline Client Bookings with Scheduling Request Links
Did you know you can make it even easier for clients to book meetings or sessions with you directly from your email templates? With Light Blue’s scheduling calendars, you’re already able to let...
View ArticleSchools photographers can now link their Pics4Schools account to Light Blue
Light Blue now integrates with Pics4Schools from One Vision Imaging, streamlining your workflow by automatically importing client orders into your CRM. This integration connects Pics4Schools’...
View ArticleNewborn leads flow straight to your Inbox with our new Bump2Baby integration
Bump2Baby are now sending newborn leads to studios in real time. Light Blue’s new integration with Bump2Baby allows those leads to flow straight to Light Blue’s Inbox, where they can imported and...
View ArticleLight Blue 2024.1.3 release notes
We’ve just released Light Blue 2024.1.3, which is a minor update that adds new features and fixes bugs reported since we launched Light Blue 2024.1. It includes the following changes: Added “Last 18...
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Christmas & New Year support
We’re still here to help over the festive season, but we’re also going to be taking a bit of a break so won’t be answering emails quite as quickly as normal between Christmas and New Year: We’ll be...
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Using Sales Data to Drive Smart Upselling
Are you making the most of every client interaction? Upselling isn’t just a sales tactic—it’s a powerful way for photographers to grow their income while working smarter, not harder. By increasing the...
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Book more clients by phoning your leads – tips for making successful calls
Running a photography business isn’t just about taking great photos—you can’t expect clients to magically appear. The most successful photographers are the ones who take a proactive approach to...
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How To Attract Your Ideal Photography Clients
Easy-going, prompt-paying clients are aways the dream. They’re a delight to work with and will happily make a repeat booking. But where are these perfect people lurking? How do you attract the kind of...
View ArticleLight Blue 2024.1.5 release notes
We’ve just released Light Blue 2024.1.5, which is a minor update that adds new features and fixes bugs reported since we launched Light Blue 2024.1. It includes the following changes: When you use the...
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Present Contracts In-Person with Your iPad or Tablet
Streamline your contract signing process by presenting contracts to your clients in person using the Light Blue mobile app. This approach is ideal for client meetings, giving you a more personal touch...
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Print a Handy Summary of Your Shoot Record with Just One Click
Did you know that you can print a detailed summary of your shoot record straight from Light Blue? This simple but powerful feature gives you all the key details you need at a glance, making it a great...
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Case Study: How Nick Uses Light Blue To Run a Smarter, More Confident Event...
Nick runs a thriving event photography agency based in London, working primarily with corporate clients. From conferences and awards ceremonies to headshots and PR shoots, no two days are the same –...
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A Smart Way to Compare This Year’s Sales with Last Year’s (Up to This Point)
Bruno, one of our lovely Light Blue customers, got in touch with a really good question: “How can I compare my sales so far this year to the same point last year?” It’s a great one and it’s exactly...
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How to Manage Photography Client Expectations
Your photography clients will have expectations – plenty of them. And it’s part of your job to manage them, meet them and even exceed them. Here we’ll explore how to avoid potential client...
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Which of your shoot locations brings in the most revenue? Here’s how to find...
We recently had a great question land in our support inbox from David, a portrait photographer who works in a variety of locations: “I’m trying to run a query to see which location has generated the...
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How to Build Long-Term Relationships With Your Portrait Clients
Portrait photography is deeply personal. Whether it’s traditional corporate head-shots, special family anniversary shoots or a candid lifestyle session, every client will want to be 100% comfortable...
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